Bank Customer Segmentation Using Data Mining

Bank Customer Segmentation Using Data Mining

One of the important challenges in customer-based organizations is customer cognition, understanding difference between them and ranking them. Customer need-based segmentation was common in past years, but recently customer value as a quantifiable parameter could be used for customer segmentation. T...

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Bibliographic Details
Main Authors:	Samaneh khajvand, Mohammadtaghi Taghavifard, Esmaeil Najafi
Format:	Article
Language:	fas
Published:	Allameh Tabataba'i University Press 2012-04-01
Series:	مطالعات مدیریت بهبود و تحول
Subjects:	customer segmentation banking data mining customer lifetime value rfm analysis
Online Access:	https://jmsd.atu.ac.ir/article_1876_6954077755c82fae50010008e986753b.pdf

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