Bank Customer Segmentation Using Data Mining
One of the important challenges in customer-based organizations is customer cognition, understanding difference between them and ranking them. Customer need-based segmentation was common in past years, but recently customer value as a quantifiable parameter could be used for customer segmentation. T...
| Hlavní autoři: | , , |
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| Médium: | Článek |
| Jazyk: | fas |
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Allameh Tabataba'i University Press
2012-04-01
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| Edice: | مطالعات مدیریت بهبود و تحول |
| Témata: | |
| On-line přístup: | https://jmsd.atu.ac.ir/article_1876_6954077755c82fae50010008e986753b.pdf |