Bank Customer Segmentation Using Data Mining
One of the important challenges in customer-based organizations is customer cognition, understanding difference between them and ranking them. Customer need-based segmentation was common in past years, but recently customer value as a quantifiable parameter could be used for customer segmentation. T...
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| Format: | Article |
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Allameh Tabataba'i University Press
2012-04-01
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| Serija: | مطالعات مدیریت بهبود و تحول |
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| Online dostop: | https://jmsd.atu.ac.ir/article_1876_6954077755c82fae50010008e986753b.pdf |