Pricing according to the comprehensive system of information management factors (for example, the ETH “The University Book”)
The article deals with the establishment of reasonable pricing, taking into account external factors affecting it. Taking for example Trade & Publishing House University Book this approach developed by the price of a new children's English-Russian dictionary, which they plan to rele...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-10-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_2_135_142_0.pdf |