Intention in Investing Digital Gold Through E-Commerce Platforms

Gold can now be invested digitally through e-commerce platforms. However, Indonesian people generally invest in gold traditionally in physical form. This study aims to identify the intentions and behavior of investors in investing in gold on e-commerce platforms by proving the effect of Attitude, Su...

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Bibliographic Details
Main Authors: Tamara Dewi, Maharani Anita, Heriyati Pantry, Seto Anom Bayu Romadian, Nathanael Kevin
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/63/e3sconf_icobar23_02010.pdf