The Influence of Green Consumers On Green Decisions: The Role of Green Attitude As Mediating Variable (Case Study on Fore Coffee Consumers)
The leading factor of Fore Coffee products is to make the product have premium prices compared to products in other coffee shops.This study aimed to determine the effect of green consumers on green decisions for Fore Coffee's environmentally friendly products through green attitudes and formula...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2023-09-01
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| Series: | Indonesian Journal of Business and Entrepreneurship |
| Online Access: | https://journal.ipb.ac.id/index.php/ijbe/article/view/44576 |