The communicative management of large companies in Spain: structure, resources and main challenges of their managers
This article studies the communicative structures of the main companies in Spain. Based on the fact that these organisations have significant economic and human resources, the structure of their communication areas is analysed, as well as the specific training of their top managers. In addition, the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2019-03-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://www.unav.edu/publicaciones/revistas/index.php/communication-and-society/article/view/37821 |