Scotch Whisky: History, Heritage and the Stock Cycle
This article is concerned with one of the UK’s major export successes of the last century, Scotch whisky. The economics of the production process place considerable onus on firms to forecast demand for up to a decade ahead. History reveals the difficulty in achieving this, with clear cycles of over-...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2016-04-01
|
| Series: | Beverages |
| Subjects: | |
| Online Access: | http://www.mdpi.com/2306-5710/2/2/11 |