Gratifications of digital media: A demographic view from four countries in south-east Asia
The Gratification Obtained is an essential part of media studies. It analyzes the gratifications obtained by the media users. This paper reveals findings from observations towards the digital media users in four countries in Southeast Asia using 5 key indicators; namely self-expression, learning nee...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2019-09-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2019_273.pdf |