Preference of Quality or Price When Buying Consumer Goods
The theme of the article is focused on one of the main stages of the purchase decision-making process of consumers, the quality of their relationship or the price on some of the social, geographic and product factors. The contribution mainly demonstrates the use of statistical techniques for evaluat...
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| Format: | Article |
| Language: | English |
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Institute of Technology and Business, České Budějovice
2013-05-01
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| Series: | Littera Scripta |
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| Online Access: | http://www.littera-scripta.com/preference-of-quality-or-price-when-buying-consumer-goods/ |