Marvel’s Captain America Civil War poster: An analysis based on the Grammar of Visual Design
Movie posters, a multimodal genre used to attract viewers, are a complex form of communication that contains verbal and visual semiotic resources. The entertainment company Marvel has created a cinematic universe where movie posters play an essential role in marketing. Despite Marvel’s global influe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidade Federal do Paraná
2022-10-01
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| Series: | Revista X |
| Subjects: | |
| Online Access: | https://revistas.ufpr.br/revistax/article/view/85250 |