Marvel’s Captain America Civil War poster: An analysis based on the Grammar of Visual Design
Movie posters, a multimodal genre used to attract viewers, are a complex form of communication that contains verbal and visual semiotic resources. The entertainment company Marvel has created a cinematic universe where movie posters play an essential role in marketing. Despite Marvel’s global influe...
Main Authors: | Tatiana Koerich Rondon, Viviane Maria Heberle |
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Format: | Article |
Language: | English |
Published: |
Universidade Federal do Paraná
2022-10-01
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Series: | Revista X |
Subjects: | |
Online Access: | https://revistas.ufpr.br/revistax/article/view/85250 |
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