User involvement in the partner program of the educational social network

The paper describes experiments to attract active online system users to the partner program. The objective is to grow the number of users by involving existing system users in viral mechanics. Several examples of user motivation are given, along with the specific interface implementations and viral...

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Bibliographic Details
Main Authors: Osipov Ilya V., Volinsky Alex A., Prasikova Anna Y.
Format: Article
Language:English
Published: EDP Sciences 2016-01-01
Series:SHS Web of Conferences
Online Access:http://dx.doi.org/10.1051/shsconf/20162902032