Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores
The study had as objective of check the green purchasing behavior of young consumers. For both was developed a research descriptive and causal, quantitative approach, and as instrument for data collection were administered questionnaires to university students, residents in Santa Maria/RS. The qu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
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Universidade Regional do Noroeste do Estado do Rio Grande do Sul
2016-01-01
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| Series: | Desenvolvimento em Questão |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=75247943014 |
| _version_ | 1797252378631602176 |
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| author | Daiane Lindner Radons Luciana Flores Battistella Márcia Zampieri Grohmann |
| author_facet | Daiane Lindner Radons Luciana Flores Battistella Márcia Zampieri Grohmann |
| author_sort | Daiane Lindner Radons |
| collection | DOAJ |
| description | The study had as objective of check the green purchasing behavior of young consumers. For both was developed a research descriptive and causal, quantitative approach, and as instrument for data collection were administered questionnaires to university students, residents in Santa Maria/RS. The questionnaires were developed based on studies of Doughfous, Petrof and Pons (1999) and Lee (2008). The findings demonstrate that environmental concern, social influence, concern with self-image and innovative behavior positively affect the buying behavior green. The study presents implications of character academic and managerial, deepening the discussion at the factors that influence the buying behavior pro-environmental. |
| first_indexed | 2024-03-07T20:49:45Z |
| format | Article |
| id | doaj.art-68d39c361af54c7284d284c68d81f816 |
| institution | Directory Open Access Journal |
| issn | 1678-4855 2237-6453 |
| language | Portuguese |
| last_indexed | 2024-04-24T21:17:13Z |
| publishDate | 2016-01-01 |
| publisher | Universidade Regional do Noroeste do Estado do Rio Grande do Sul |
| record_format | Article |
| series | Desenvolvimento em Questão |
| spelling | doaj.art-68d39c361af54c7284d284c68d81f8162024-03-21T18:53:27ZporUniversidade Regional do Noroeste do Estado do Rio Grande do SulDesenvolvimento em Questão1678-48552237-64532016-01-011436378408Comportamento de Compra Pró-Ambiental. Percepção dos Jovens ConsumidoresDaiane Lindner RadonsLuciana Flores BattistellaMárcia Zampieri GrohmannThe study had as objective of check the green purchasing behavior of young consumers. For both was developed a research descriptive and causal, quantitative approach, and as instrument for data collection were administered questionnaires to university students, residents in Santa Maria/RS. The questionnaires were developed based on studies of Doughfous, Petrof and Pons (1999) and Lee (2008). The findings demonstrate that environmental concern, social influence, concern with self-image and innovative behavior positively affect the buying behavior green. The study presents implications of character academic and managerial, deepening the discussion at the factors that influence the buying behavior pro-environmental.http://www.redalyc.org/articulo.oa?id=75247943014consumer behaviourconsumptiongreen purchasingmarketingyoungs |
| spellingShingle | Daiane Lindner Radons Luciana Flores Battistella Márcia Zampieri Grohmann Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores Desenvolvimento em Questão consumer behaviour consumption green purchasing marketing youngs |
| title | Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores |
| title_full | Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores |
| title_fullStr | Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores |
| title_full_unstemmed | Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores |
| title_short | Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores |
| title_sort | comportamento de compra pro ambiental percepcao dos jovens consumidores |
| topic | consumer behaviour consumption green purchasing marketing youngs |
| url | http://www.redalyc.org/articulo.oa?id=75247943014 |
| work_keys_str_mv | AT daianelindnerradons comportamentodecompraproambientalpercepcaodosjovensconsumidores AT lucianafloresbattistella comportamentodecompraproambientalpercepcaodosjovensconsumidores AT marciazampierigrohmann comportamentodecompraproambientalpercepcaodosjovensconsumidores |