B2B DIGITAL MARKETING COMMUNICATIONS RESEARCH DURING THE COVID 19 PANDEMIC
The article is devoted to marketing B2B digital communications research during the Covid 19 pandemic. It is figured out that the main advantages of digital communications in the current difficult conditions are the low cost of participation and no need for business trips. It is revealed that due to...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Bielsko-Biała School of Finance and Law
2021-04-01
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Series: | Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej |
Subjects: | |
Online Access: | https://asej.eu/index.php/asej/article/view/561 |