B2B DIGITAL MARKETING COMMUNICATIONS RESEARCH DURING THE COVID 19 PANDEMIC
The article is devoted to marketing B2B digital communications research during the Covid 19 pandemic. It is figured out that the main advantages of digital communications in the current difficult conditions are the low cost of participation and no need for business trips. It is revealed that due to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Bielsko-Biała School of Finance and Law
2021-04-01
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| Series: | Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej |
| Subjects: | |
| Online Access: | https://asej.eu/index.php/asej/article/view/561 |
| _version_ | 1797519489092288512 |
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| author | Tetiana Kuvaieva Nataliia Shynkarenko Kateryna Pilova |
| author_facet | Tetiana Kuvaieva Nataliia Shynkarenko Kateryna Pilova |
| author_sort | Tetiana Kuvaieva |
| collection | DOAJ |
| description |
The article is devoted to marketing B2B digital communications research during the Covid 19 pandemic. It is figured out that the main advantages of digital communications in the current difficult conditions are the low cost of participation and no need for business trips. It is revealed that due to rapid scientific and technological progress more and more companies looking for a transition from classic marketing communication tools to more innovative ones. The ability to disseminate information more effectively and the connection of all components of the company's activities are the main drivers for the application of the latest technologies in the communication policy of enterprises. However, most companies do not have a clear strategy for achieving business goals in the digital age, understanding the processes of digitalization only in the field of information technology. To fully understand the benefits of using information technology, it is necessary to integrate such technologies into other aspects of the enterprise. Digital marketing will facilitate the interaction of the enterprise with consumers, fully identify their needs, track each interaction in real time and provide a personalized experience. The main barriers to using virtual exhibitions by managers are investigated.
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| first_indexed | 2024-03-10T07:43:30Z |
| format | Article |
| id | doaj.art-68d4e105acae4e609ceb080f434a238c |
| institution | Directory Open Access Journal |
| issn | 2543-9103 2543-411X |
| language | English |
| last_indexed | 2024-03-10T07:43:30Z |
| publishDate | 2021-04-01 |
| publisher | Bielsko-Biała School of Finance and Law |
| record_format | Article |
| series | Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej |
| spelling | doaj.art-68d4e105acae4e609ceb080f434a238c2023-11-22T12:49:29ZengBielsko-Biała School of Finance and LawZeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej2543-91032543-411X2021-04-0125110.19192/wsfip.sj1.2021.1B2B DIGITAL MARKETING COMMUNICATIONS RESEARCH DURING THE COVID 19 PANDEMICTetiana Kuvaieva0Nataliia Shynkarenko1Kateryna Pilova2Dnipro University of TechnologyDnipro University of TechnologyDnipro University of Technology The article is devoted to marketing B2B digital communications research during the Covid 19 pandemic. It is figured out that the main advantages of digital communications in the current difficult conditions are the low cost of participation and no need for business trips. It is revealed that due to rapid scientific and technological progress more and more companies looking for a transition from classic marketing communication tools to more innovative ones. The ability to disseminate information more effectively and the connection of all components of the company's activities are the main drivers for the application of the latest technologies in the communication policy of enterprises. However, most companies do not have a clear strategy for achieving business goals in the digital age, understanding the processes of digitalization only in the field of information technology. To fully understand the benefits of using information technology, it is necessary to integrate such technologies into other aspects of the enterprise. Digital marketing will facilitate the interaction of the enterprise with consumers, fully identify their needs, track each interaction in real time and provide a personalized experience. The main barriers to using virtual exhibitions by managers are investigated. https://asej.eu/index.php/asej/article/view/561marketing communicationvirtual exhibitionB2B marketpandemic |
| spellingShingle | Tetiana Kuvaieva Nataliia Shynkarenko Kateryna Pilova B2B DIGITAL MARKETING COMMUNICATIONS RESEARCH DURING THE COVID 19 PANDEMIC Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej marketing communication virtual exhibition B2B market pandemic |
| title | B2B DIGITAL MARKETING COMMUNICATIONS RESEARCH DURING THE COVID 19 PANDEMIC |
| title_full | B2B DIGITAL MARKETING COMMUNICATIONS RESEARCH DURING THE COVID 19 PANDEMIC |
| title_fullStr | B2B DIGITAL MARKETING COMMUNICATIONS RESEARCH DURING THE COVID 19 PANDEMIC |
| title_full_unstemmed | B2B DIGITAL MARKETING COMMUNICATIONS RESEARCH DURING THE COVID 19 PANDEMIC |
| title_short | B2B DIGITAL MARKETING COMMUNICATIONS RESEARCH DURING THE COVID 19 PANDEMIC |
| title_sort | b2b digital marketing communications research during the covid 19 pandemic |
| topic | marketing communication virtual exhibition B2B market pandemic |
| url | https://asej.eu/index.php/asej/article/view/561 |
| work_keys_str_mv | AT tetianakuvaieva b2bdigitalmarketingcommunicationsresearchduringthecovid19pandemic AT nataliiashynkarenko b2bdigitalmarketingcommunicationsresearchduringthecovid19pandemic AT katerynapilova b2bdigitalmarketingcommunicationsresearchduringthecovid19pandemic |