B2B DIGITAL MARKETING COMMUNICATIONS RESEARCH DURING THE COVID 19 PANDEMIC

B2B DIGITAL MARKETING COMMUNICATIONS RESEARCH DURING THE COVID 19 PANDEMIC

The article is devoted to marketing B2B digital communications research during the Covid 19 pandemic. It is figured out that the main advantages of digital communications in the current difficult conditions are the low cost of participation and no need for business trips. It is revealed that due to...

Full description

Bibliographic Details
Main Authors: Tetiana Kuvaieva, Nataliia Shynkarenko, Kateryna Pilova
Format: Article
Language:English
Published: Bielsko-Biała School of Finance and Law 2021-04-01
Series:Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej
Subjects:
marketing communication
virtual exhibition
B2B market
pandemic
Online Access:https://asej.eu/index.php/asej/article/view/561

Internet

https://asej.eu/index.php/asej/article/view/561

Similar Items