SOCIAL MEDIA MARKETING AS A TOOL FOR PROMOTING THE REGIONAL INVESTMENT PORTALS

SOCIAL MEDIA MARKETING AS A TOOL FOR PROMOTING THE REGIONAL INVESTMENT PORTALS

Objective: to investigate the potential of Social Media Marketing as a tool for promoting regional investment portals in the information environment, to identify the most effective ways of its implementation and to determine the level of mastering of this tool by the Russian regions. Methods: genera...

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Bibliographic Details
Main Author: A. Yu. Fadeyeva
Format: Article
Language:English
Published: Tatar Educational Center “Taglimat” Ltd. 2016-06-01
Series:Russian Journal of Economics and Law
Subjects:
social media marketing
economy and national economy management
promotion of regional portal
regional economy
investment
investment attractiveness of the region
investment attraction
communication with investors
regional internet portal
agencies for regional development
Online Access:https://www.rusjel.ru/jour/article/view/1998

Internet

https://www.rusjel.ru/jour/article/view/1998

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