Influencer’s Authenticity from the Perspective of Generation Z Consumers
Throughout economic and technological change, the marketing process has encountered a number of changes in order to meet the demands of 21st century consumers. Therefore, this article aims to understand how influencers are introduced into the online brand’s marketing strategies. So, the research’...
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2023-08-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
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| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2023-i1/Section%204/26.pdf |