Consumer Segmentation and Market Analysis for Sustainable Marketing Strategy of Electric Vehicles in the Philippines

Consumer Segmentation and Market Analysis for Sustainable Marketing Strategy of Electric Vehicles in the Philippines

Despite the steady rise of electric vehicles (EVs) in other countries, the Philippines has yet to capitalize on its proliferation due to several mixed concerns. Status, socio-demographic characteristics, and availability have been the main concerns with purchasing EVs in the country. Consumer segmen...

Full description

Bibliographic Details
Main Authors: John Robin R. Uy, Ardvin Kester S. Ong, Danica Mariz B. De Guzman, Irish Tricia Dela Cruz, Juliana C. Dela Cruz
Format: Article
Language:English
Published: MDPI AG 2024-07-01
Series:World Electric Vehicle Journal
Subjects:
electric vehicles
consumer segmentation
K-means clustering
marketing strategy
sustainable strategies
Online Access:https://www.mdpi.com/2032-6653/15/7/301

Internet

https://www.mdpi.com/2032-6653/15/7/301

Similar Items