Consumer Segmentation and Market Analysis for Sustainable Marketing Strategy of Electric Vehicles in the Philippines

Consumer Segmentation and Market Analysis for Sustainable Marketing Strategy of Electric Vehicles in the Philippines

Despite the steady rise of electric vehicles (EVs) in other countries, the Philippines has yet to capitalize on its proliferation due to several mixed concerns. Status, socio-demographic characteristics, and availability have been the main concerns with purchasing EVs in the country. Consumer segmen...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron: John Robin R. Uy, Ardvin Kester S. Ong, Danica Mariz B. De Guzman, Irish Tricia Dela Cruz, Juliana C. Dela Cruz
Fformat: Erthygl
Iaith:English
Cyhoeddwyd: MDPI AG 2024-07-01
Cyfres:World Electric Vehicle Journal
Pynciau:
electric vehicles
consumer segmentation
K-means clustering
marketing strategy
sustainable strategies
Mynediad Ar-lein:https://www.mdpi.com/2032-6653/15/7/301

Rhyngrwyd

https://www.mdpi.com/2032-6653/15/7/301

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