Exploring Factors Influencing Technology Adoption among Generation Y: A Study of MOOC Users
The primary objective of this study is to investigate the factors affecting customers’ intention and usage of MOOC (Massive Open Online Course) in generation Y based on the UTAUT 2 (Unified Theory of Acceptance and Use of Technology 2). The paper opted for a quantitative method involving 150 MOOC (S...
Main Authors: | , |
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Format: | Article |
Language: | Indonesian |
Published: |
Universitas Merdeka Malang
2023-06-01
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Series: | Jurnal Manajemen Dan Kewirausahaan |
Subjects: | |
Online Access: | https://jurnal.unmer.ac.id/index.php/jmdk/article/view/10202 |