Exploring Factors Influencing Technology Adoption among Generation Y: A Study of MOOC Users
The primary objective of this study is to investigate the factors affecting customers’ intention and usage of MOOC (Massive Open Online Course) in generation Y based on the UTAUT 2 (Unified Theory of Acceptance and Use of Technology 2). The paper opted for a quantitative method involving 150 MOOC (S...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
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Universitas Merdeka Malang
2023-06-01
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| Series: | Jurnal Manajemen Dan Kewirausahaan |
| Subjects: | |
| Online Access: | https://jurnal.unmer.ac.id/index.php/jmdk/article/view/10202 |
| _version_ | 1797736204475564032 |
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| author | Gemintang Sukma Alnisa Dhewandrie Ahyar Yuniawan |
| author_facet | Gemintang Sukma Alnisa Dhewandrie Ahyar Yuniawan |
| author_sort | Gemintang Sukma Alnisa Dhewandrie |
| collection | DOAJ |
| description | The primary objective of this study is to investigate the factors affecting customers’ intention and usage of MOOC (Massive Open Online Course) in generation Y based on the UTAUT 2 (Unified Theory of Acceptance and Use of Technology 2). The paper opted for a quantitative method involving 150 MOOC (Skill Academy and My Skill) users collected by spreading an online questionnaire through social media. The data analysis method used is PLS-SEM. The results show that performance expectations, effort expectations, social influence, facilitating conditions, price values, and habitss have a positive influence on behavioral intention. However, hedonic motivation does not appear to have a significant effect on behavioral intention. Then behavioral intention has a significantly positive influence on usage behavior |
| first_indexed | 2024-03-12T13:10:16Z |
| format | Article |
| id | doaj.art-68f1d14499094ddd874b27090092e504 |
| institution | Directory Open Access Journal |
| issn | 2301-9093 2540-8259 |
| language | Indonesian |
| last_indexed | 2024-03-12T13:10:16Z |
| publishDate | 2023-06-01 |
| publisher | Universitas Merdeka Malang |
| record_format | Article |
| series | Jurnal Manajemen Dan Kewirausahaan |
| spelling | doaj.art-68f1d14499094ddd874b27090092e5042023-08-28T03:55:37ZindUniversitas Merdeka MalangJurnal Manajemen Dan Kewirausahaan2301-90932540-82592023-06-01111576510.26905/jmdk.v11i1.102023979Exploring Factors Influencing Technology Adoption among Generation Y: A Study of MOOC UsersGemintang Sukma Alnisa Dhewandrie0Ahyar Yuniawan1Diponegoro UniversityDiponegoro UniversityThe primary objective of this study is to investigate the factors affecting customers’ intention and usage of MOOC (Massive Open Online Course) in generation Y based on the UTAUT 2 (Unified Theory of Acceptance and Use of Technology 2). The paper opted for a quantitative method involving 150 MOOC (Skill Academy and My Skill) users collected by spreading an online questionnaire through social media. The data analysis method used is PLS-SEM. The results show that performance expectations, effort expectations, social influence, facilitating conditions, price values, and habitss have a positive influence on behavioral intention. However, hedonic motivation does not appear to have a significant effect on behavioral intention. Then behavioral intention has a significantly positive influence on usage behaviorhttps://jurnal.unmer.ac.id/index.php/jmdk/article/view/10202behavioral intention, gen y, mooc, usage behavior, utaut 2 |
| spellingShingle | Gemintang Sukma Alnisa Dhewandrie Ahyar Yuniawan Exploring Factors Influencing Technology Adoption among Generation Y: A Study of MOOC Users Jurnal Manajemen Dan Kewirausahaan behavioral intention, gen y, mooc, usage behavior, utaut 2 |
| title | Exploring Factors Influencing Technology Adoption among Generation Y: A Study of MOOC Users |
| title_full | Exploring Factors Influencing Technology Adoption among Generation Y: A Study of MOOC Users |
| title_fullStr | Exploring Factors Influencing Technology Adoption among Generation Y: A Study of MOOC Users |
| title_full_unstemmed | Exploring Factors Influencing Technology Adoption among Generation Y: A Study of MOOC Users |
| title_short | Exploring Factors Influencing Technology Adoption among Generation Y: A Study of MOOC Users |
| title_sort | exploring factors influencing technology adoption among generation y a study of mooc users |
| topic | behavioral intention, gen y, mooc, usage behavior, utaut 2 |
| url | https://jurnal.unmer.ac.id/index.php/jmdk/article/view/10202 |
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