Exploring Factors Influencing Technology Adoption among Generation Y: A Study of MOOC Users

Exploring Factors Influencing Technology Adoption among Generation Y: A Study of MOOC Users

The primary objective of this study is to investigate the factors affecting customers’ intention and usage of MOOC (Massive Open Online Course) in generation Y based on the UTAUT 2 (Unified Theory of Acceptance and Use of Technology 2). The paper opted for a quantitative method involving 150 MOOC (S...

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Bibliographic Details
Main Authors:	Gemintang Sukma Alnisa Dhewandrie, Ahyar Yuniawan
Format:	Article
Language:	Indonesian
Published:	Universitas Merdeka Malang 2023-06-01
Series:	Jurnal Manajemen Dan Kewirausahaan
Subjects:	behavioral intention, gen y, mooc, usage behavior, utaut 2
Online Access:	https://jurnal.unmer.ac.id/index.php/jmdk/article/view/10202

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