ENCOURAGING RELATIONAL MARKETING IN THE WELLNESS AND THERMALISM SEGMENTS

The article is dedicated to a tourism segment, especially health, wellness and thermal tourism that are becoming an increasingly popular option for visitors looking to access procedures that are seemingly unavailable to them in their home countries due to lack of affordability, lack of availability...

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Bibliographic Details
Main Authors: Bruno Barbosa Sousa, César Barros
Format: Article
Language:English
Published: Igor Sikorsky Kyiv Polytechnic Institute 2021-09-01
Series:Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut"
Subjects:
Online Access:http://ev.fmm.kpi.ua/article/view/240453