Binge-Watching During the Pandemic: An Empirical Study in India
Purpose – This study attempts to reveal the motivation of individuals for binge-watching. The motivational factors considered are enjoyment, efficiency, recommendations of others, perceived control, and fandom. The underlying framework used to explore the association of various motivational factors...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2022-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/416140 |