Motivation as an efective instrument of contemporary advertising
This article deals with the problem of motivation influence on effective contemporary advertising campaigns. The language constructions, music and slogans are considered as an important tool of communication dialogue between sender and receiver of the advertising message.
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2011-09-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
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| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4591 |