Innovation as a business driver: the Hommie case
In December 2018, Alonso Macías, Manager at Mayordomia, was looking for a quiet space to evaluate the possibilities of the company, after seeing a projected closing with $ 14,000,000,000 COP less in sales compared to 2016 and he needed to answer all possible questions before to join a board of direc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Chile
2020-05-01
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| Series: | Estudios de Administración |
| Online Access: | https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56969 |