Research on consumers’ intended usage of cold chain logistics service through fresh-food apps based on the structural equations model
By expanding the theory of planned behavior with Structural Equation Modeling, the objective of the study is to investigate consumer behaviors in the purchasing of fresh food through fresh-food apps and cold chain logistics services usage in Shanghai and Beijing, China. The results showed that the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2024-02-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://mma.vgtu.lt/index.php/BTP/article/view/15774 |