Research on consumers’ intended usage of cold chain logistics service through fresh-food apps based on the structural equations model

Research on consumers’ intended usage of cold chain logistics service through fresh-food apps based on the structural equations model

By expanding the theory of planned behavior with Structural Equation Modeling, the objective of the study is to investigate consumer behaviors in the purchasing of fresh food through fresh-food apps and cold chain logistics services usage in Shanghai and Beijing, China. The results showed that the...

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Bibliographic Details
Main Authors: Mengze Zhang, Michal Fabus, Yizhou Zhang
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2024-02-01
Series:Business: Theory and Practice
Subjects:
cold chain logistics
fresh-food apps
structural equation
Online Access:https://mma.vgtu.lt/index.php/BTP/article/view/15774

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