A Review on Social Media Trends and Bibliometric Analysis

The rapid expansion of social media has introduced a powerful marketing strategy known as social media marketing (SMM), which has become a central focus of research across various disciplines. This study seeks to identify trends and priority areas within the scientific literature on SMM through a bi...

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Bibliographic Details
Main Authors: Maryam Hajmalek, Bahareh Ahmadinejad, Elias Laalkazemian
Format: Article
Language:English
Published: Mashhad: Behzad Hassannezhad Kashani 2025-01-01
Series:International Journal of Management, Accounting and Economics
Subjects:
Online Access:https://www.ijmae.com/article_212943_4c4b4ce780f175c536fe96be13476c59.pdf