A Review on Social Media Trends and Bibliometric Analysis
The rapid expansion of social media has introduced a powerful marketing strategy known as social media marketing (SMM), which has become a central focus of research across various disciplines. This study seeks to identify trends and priority areas within the scientific literature on SMM through a bi...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Mashhad: Behzad Hassannezhad Kashani
2025-01-01
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Series: | International Journal of Management, Accounting and Economics |
Subjects: | |
Online Access: | https://www.ijmae.com/article_212943_4c4b4ce780f175c536fe96be13476c59.pdf |