Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand)
The aim of this study is to examine the effect of advertising and sales promotions on brand equity creation. Regarding the research purpose, this study is applied, and in terms of data collection this study is descriptive-causal based on structural equation modeling. The research tool for data colle...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_51687_04bdb5053036160b76366e44fb1dfd4a.pdf |