Measuring Indonesian young consumers’ halal purchase intention of foreign-branded food products
Abstract This article is among the few focusing on halal young consumer behavior in Indonesia. The focus is to examine the topic of halal food product purchase intention. Here, we focus specifically on Muslim teenagers in Indonesia to explore whether they still hold on to the halal principle that mo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2024-03-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-02559-0 |