PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY TEH BOTOL SOSRO Survei Konsumen Teh Botol Sosro di Food Court ITC Cempaka Mas, Jakarta timur

PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY TEH BOTOL SOSRO Survei Konsumen Teh Botol Sosro di Food Court ITC Cempaka Mas, Jakarta timur

The purposes of this research are: 1) To know the description of brand image and brand trust and the influence of them towards brand loyalty of Teh Botol Sosro. 2) To test empirically the influence of brand image towards brand loyalty of Teh Botol Sosro. 3) To test empirically the influence of brand...

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Bibliographic Details
Main Authors: Mohammad Rizan, Basrah Saidani, Yusiyana Sari
Format: Article
Language:Indonesian
Published: Universitas Negeri Jakarta 2012-04-01
Series:Jurnal Riset Manajemen Sains Indonesia
Subjects:
Brand Image
Brand Trust
Brand Loyalty
Online Access:http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/772/681

Internet

http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/772/681

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