Bid Landscape Forecasting and Cold Start Problem With Transformers
In Real-Time Bidding, advertisers aim to optimally bid within a limited budget constraint. Effective bidding strategies require bid landscape forecasting to predict the probability distribution of market price for each advertisement auction. This distribution has a complicated form with many peaks....
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2024-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10418074/ |