Bid Landscape Forecasting and Cold Start Problem With Transformers

In Real-Time Bidding, advertisers aim to optimally bid within a limited budget constraint. Effective bidding strategies require bid landscape forecasting to predict the probability distribution of market price for each advertisement auction. This distribution has a complicated form with many peaks....

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Detalles Bibliográficos
Autores principales: Daria Yakovleva, Sergei Telnov, Ilya Makarov, Andrey Filchenkov
Formato: Artículo
Lenguaje:English
Publicado: IEEE 2024-01-01
Colección:IEEE Access
Materias:
Acceso en línea:https://ieeexplore.ieee.org/document/10418074/