Bid Landscape Forecasting and Cold Start Problem With Transformers

In Real-Time Bidding, advertisers aim to optimally bid within a limited budget constraint. Effective bidding strategies require bid landscape forecasting to predict the probability distribution of market price for each advertisement auction. This distribution has a complicated form with many peaks....

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид: Daria Yakovleva, Sergei Telnov, Ilya Makarov, Andrey Filchenkov
Формат: Өгүүллэг
Хэл сонгох:English
Хэвлэсэн: IEEE 2024-01-01
Цуврал:IEEE Access
Нөхцлүүд:
Онлайн хандалт:https://ieeexplore.ieee.org/document/10418074/