Consumers’ Behavioural Intentions to Reuse Recommender Systems: Assessing the Effects of Trust Propensity, Trusting Beliefs and Perceived Usefulness
Recommender systems (RSs) are widely utilised across industries as tools to provide users with recommendations based on their preferences. This paper reports on an examination of the influence of trusting beliefs on behavioural intentions to reuse RSs, emphasising the effects of trust propensity, pe...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2022-12-01
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Series: | Journal of Theoretical and Applied Electronic Commerce Research |
Subjects: | |
Online Access: | https://www.mdpi.com/0718-1876/18/1/4 |