Application of Harvard Analytical Framework in the Game Industry: Take NetEase as an Example

The Chinese game industry has been growing rapidly in the past decades and now has the biggest market share in the world. It is important to analyse the game industry in China, especially focus on a specific company. This paper applied the Harvard analytical framework to analyse NetEase, one of Chin...

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Bibliographic Details
Main Author: Chi Wanlin
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2024/01/shsconf_icdeba2023_01040.pdf