Choosing Herbal Toothpaste: Study on Consumer Behavior and Preferences in The Greater Jakarta Area
The research aims are investigating consumers’ psychology and behavioral characteristics and investigating the consumer’s characteristics that affects experienced preferences in the Greater Jakarta Area. Consumer profile and consumer behavior were carried out using descriptive statistics analysis an...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2022-10-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/41315 |