Neuromarketing: Deep Motivations of the Consumer in Premium Range Cars in the City of Riobamba
Abstract In a society where information and knowledge have become essential cornerstones of economic development, it is important that companies allocate the necessary resources to evaluate studies based on consumer behavior and the psychological aspects that influence purchasing decisions. For this...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Knowledge E
2021-08-01
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| Series: | ESPOCH Congresses |
| Subjects: | |
| Online Access: | https://doi.org/10.18502/espoch.v1i1.9601 |