Exploring Indonesian Panic Buyers’ Typologies in Time of Covid-19 Pandemic
Purpose – This study aims to investigate hitherto unresearched panic buyer (shopper) typologies among Indonesian consumers as a result of the COVID-19 outbreak. In this study, a panic buyer (shopper) is described as a customer who worries about their stock during a pandemic and decides to purchase...
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| Format: | Article |
| Language: | English |
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Universitas Islam Indonesia
2024-04-01
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| Series: | Jurnal Siasat Bisnis |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/JSB/article/view/32415 |