Media Consumption Patterns and Communicative Competence of University Students

The concept of media competence arises in the last decade to describe audiovisual education levels of citizens, the interaction of individuals with complex media environments, and the effects of the screens and their influences on audiences. This paper analyzes media consumption patterns and percept...

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Bibliographic Details
Main Authors: Abel A. Grijalva Verdugo, Rosario Olivia Izaguirre Fierro
Format: Article
Language:English
Published: Saint Paul University 2014-12-01
Series:Global Media Journal: Canadian Edition
Subjects:
Online Access:http://www.gmj.uottawa.ca/1402/v7i2_verdugo%20and%20fierro.pdf