FOREIGN MARKET ENTRY STRATEGIES IN THE UNITED STATES/EUROPEAN UNION AGRIBUSINESS TRADE CONTEXT
Our study makes an analysis of American’ multinationals foreign market entry strategies in the European Union agribusiness context. We have used a logistic regression analysis using generalized estimating equation method to make hypothesis about the multinationals’ choices. Our results suggest th...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
International Journal of Food and Agricultural Economics
2015-07-01
|
Series: | International Journal of Food and Agricultural Economics |
Subjects: | |
Online Access: | http://www.foodandagriculturejournal.com/vol3.no3.pp47.pdf |