Two echelon inventory models with the market price, advertisement, and discount sensitive demand in the non-co-operative environment
In supply chain management manufacturers and retailers are the two most important nodes. Some decision variables are decided by the manufacturer and some are decided by the retailer to maximize their profits. In this work, market demand is considered sensitive to market price, advertising, and dis...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Prince of Songkla University
2022-08-01
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| Series: | Songklanakarin Journal of Science and Technology (SJST) |
| Subjects: | |
| Online Access: | https://sjst.psu.ac.th/journal/44-4/13.pdf |