Two echelon inventory models with the market price, advertisement, and discount sensitive demand in the non-co-operative environment
In supply chain management manufacturers and retailers are the two most important nodes. Some decision variables are decided by the manufacturer and some are decided by the retailer to maximize their profits. In this work, market demand is considered sensitive to market price, advertising, and dis...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Prince of Songkla University
2022-08-01
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| Series: | Songklanakarin Journal of Science and Technology (SJST) |
| Subjects: | |
| Online Access: | https://sjst.psu.ac.th/journal/44-4/13.pdf |
| _version_ | 1797844259180642304 |
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| author | Shiv Kumar Singh Pundhir Jitendra Kaushik Anand Kumar Gupta Sandeep Kumar |
| author_facet | Shiv Kumar Singh Pundhir Jitendra Kaushik Anand Kumar Gupta Sandeep Kumar |
| author_sort | Shiv Kumar Singh Pundhir |
| collection | DOAJ |
| description | In supply chain management manufacturers and retailers are the two most important nodes. Some decision variables are
decided by the manufacturer and some are decided by the retailer to maximize their profits. In this work, market demand is
considered sensitive to market price, advertising, and discount given by the manufacturer to the retailer. In this work, EOQ and
advertising will be decided by the retailer and a discount will be given by the manufacturer to the retailer to motivate the retailer
to generate more market demand. Manufacturers' and retailers' profit models are developed in the non-co-operative environment.
Models are verified using dummy data, and sensitivity analysis is performed for all the decision variables for both manufacture and
retailer Stackelberg models. |
| first_indexed | 2024-04-09T17:19:23Z |
| format | Article |
| id | doaj.art-69a293e86f0a492bbb4a8f13cf3ca3bb |
| institution | Directory Open Access Journal |
| issn | 0125-3395 |
| language | English |
| last_indexed | 2024-04-09T17:19:23Z |
| publishDate | 2022-08-01 |
| publisher | Prince of Songkla University |
| record_format | Article |
| series | Songklanakarin Journal of Science and Technology (SJST) |
| spelling | doaj.art-69a293e86f0a492bbb4a8f13cf3ca3bb2023-04-19T04:25:46ZengPrince of Songkla UniversitySongklanakarin Journal of Science and Technology (SJST)0125-33952022-08-014441008101710.14456/sjst-psu.2022.133Two echelon inventory models with the market price, advertisement, and discount sensitive demand in the non-co-operative environmentShiv Kumar Singh Pundhir0Jitendra Kaushik1Anand Kumar Gupta2Sandeep Kumar3Institute of Business Management, GLA University, Mathura, Uttar Pradesh, 281406 IndiaUniversity School of Business, Chandigarh University, Mohali, Punjab, 140413, IndiaFaculty of Management, United University, Prayagraj, Uttar Pradesh, 211012 IndiaDepartment of Mathematics, IILM University, Greater Noida, Uttar Pradesh, 201306 IndiaIn supply chain management manufacturers and retailers are the two most important nodes. Some decision variables are decided by the manufacturer and some are decided by the retailer to maximize their profits. In this work, market demand is considered sensitive to market price, advertising, and discount given by the manufacturer to the retailer. In this work, EOQ and advertising will be decided by the retailer and a discount will be given by the manufacturer to the retailer to motivate the retailer to generate more market demand. Manufacturers' and retailers' profit models are developed in the non-co-operative environment. Models are verified using dummy data, and sensitivity analysis is performed for all the decision variables for both manufacture and retailer Stackelberg models.https://sjst.psu.ac.th/journal/44-4/13.pdfmanufacturerretailerdiscountadvertisement coststackelberg models |
| spellingShingle | Shiv Kumar Singh Pundhir Jitendra Kaushik Anand Kumar Gupta Sandeep Kumar Two echelon inventory models with the market price, advertisement, and discount sensitive demand in the non-co-operative environment Songklanakarin Journal of Science and Technology (SJST) manufacturer retailer discount advertisement cost stackelberg models |
| title | Two echelon inventory models with the market price, advertisement, and discount sensitive demand in the non-co-operative environment |
| title_full | Two echelon inventory models with the market price, advertisement, and discount sensitive demand in the non-co-operative environment |
| title_fullStr | Two echelon inventory models with the market price, advertisement, and discount sensitive demand in the non-co-operative environment |
| title_full_unstemmed | Two echelon inventory models with the market price, advertisement, and discount sensitive demand in the non-co-operative environment |
| title_short | Two echelon inventory models with the market price, advertisement, and discount sensitive demand in the non-co-operative environment |
| title_sort | two echelon inventory models with the market price advertisement and discount sensitive demand in the non co operative environment |
| topic | manufacturer retailer discount advertisement cost stackelberg models |
| url | https://sjst.psu.ac.th/journal/44-4/13.pdf |
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