How Big Data Analytics Impacts the Retail Management on the European and American Markets?

Many studies on big data analytics focused on specialized use cases in business environments. Studies have been performed on the use of big data analytics in order to learn about consumer associations and expertise, among others. Nevertheless, there is an absence of investigation within the retail i...

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Bibliographic Details
Main Authors: Mesbaul Haque SAZU, Sakila Akter JAHAN
Format: Article
Language:English
Published: The Body of Expert and Licensed Accountants of Romania 2022-07-01
Series:CECCAR Business Review
Subjects:
Online Access: https://www.ceccarbusinessreview.ro/how-big-data-analytics-impacts-the-retail-management-on-the-european-and-american-markets-a231d/download-PDF/