Rolul strategiei de brand în promovarea și dezvoltarea orașelor
<p>A powerful brand manages to attract quality residents, tourists, investors and worldwide events. The reputation of a city must be built on positive, attractive, unique, sustainable and relevant qualities for various kinds of people. A brand strategy can determine the most realistic and comp...
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| Format: | Article |
| Jezik: | ron |
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Babes-Bolyai University
2007-12-01
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| Serija: | Revista Transilvană de Ştiinţe Administrative |
| Online dostop: | https://rtsa.ro/rtsa/index.php/rtsa/article/view/153 |