Consumer Sensitivity Towards Label Information and Logos on Food Packages: A Case of Samsun Province, Turkey
Today's changing socio-economic conditions and increasing food related disorders provide social awareness and consumers to be more sensitive when purchasing food. The aim of this research is to determine the consumer sensitivity towards the label information and logos on the packages, which h...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Siirt University
2021-10-01
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| Series: | Türkiye Tarımsal Araştırmalar Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/tutad/issue/66281/981546 |
| Summary: | Today's changing socio-economic conditions and increasing food related disorders provide social awareness and
consumers to be more sensitive when purchasing food. The aim of this research is to determine the consumer sensitivity
towards the label information and logos on the packages, which have a significant impact on the consumers' food purchasing
decision. The research material consists of the data obtained from the surveys conducted with 384 consumers residing in the
urban area of Samsun. The results showed that expiration date (4.50), packaging durability (4.11) and brand name (3.92) were
the subjects that consumers pay the most attention when purchasing food. TSE (Turkish Standards Institution) (31.8%), halal
food (26.6%) and recyclable packaging (25.3%) are the most known logos on food packaging by consumers. Label information
and logos on food packages are the most easily accessible information tools for consumers in their purchasing decisions. For
this reason, label information and logos must be accurately understandable by the general consumer. Mass media, which are
widely used today, can be used intensively in raising awareness of consumers in this regard. In addition, taking into account
the power provided by the wide communication network among consumers and determining a marketing approach focused
on consumer expectations will provide a significant competitive advantage to food manufacturers. |
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| ISSN: | 2148-2306 2528-858X |