Relacional: Easing the Crisis Effects in the Education Sector

This teaching case addresses the need for change in Relacional’s business strategy, driven by the negative effects of the COVID-19 pandemic in the Brazilian educational sector in the first half of 2020. The startup is a software warehouse whose systems seek to solve specific problems of educational...

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Bibliographic Details
Main Authors: Adrian Kemmer Cernev, Letícia Fantinato Menegon, Marta de Campos Maia
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2021-07-01
Series:RAC: Revista de Administração Contemporânea
Subjects:
Online Access:https://rac.anpad.org.br/index.php/rac/article/view/1495