FORMULASI STRATEGI DISTRIBUSI PRODUK SUSU BUBUK DI PT XYZ

Milk consumption in Indonesia is projected to increase by 4% annually. Responding to current conditions, PT XYZ as a powder milk producer in Indonesia must be able to increase sales volume. Currently, PT XYZ has 9 sales distribution areas. This research aims to analyze distribution strategy of PT XY...

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Bibliographic Details
Main Authors: Dwi Intan Widyastutie, Sahara, Kirbrandoko
Format: Article
Language:Indonesian
Published: Bogor Agricultural University 2021-09-01
Series:Jurnal Aplikasi Bisnis dan Manajemen
Online Access:https://journal.ipb.ac.id/index.php/jabm/article/view/32955