FORMULASI STRATEGI DISTRIBUSI PRODUK SUSU BUBUK DI PT XYZ
Milk consumption in Indonesia is projected to increase by 4% annually. Responding to current conditions, PT XYZ as a powder milk producer in Indonesia must be able to increase sales volume. Currently, PT XYZ has 9 sales distribution areas. This research aims to analyze distribution strategy of PT XY...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2021-09-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/32955 |
| _version_ | 1819274419460112384 |
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| author | Dwi Intan Widyastutie Sahara Kirbrandoko |
| author_facet | Dwi Intan Widyastutie Sahara Kirbrandoko |
| author_sort | Dwi Intan Widyastutie |
| collection | DOAJ |
| description | Milk consumption in Indonesia is projected to increase by 4% annually. Responding to current conditions, PT XYZ as a powder milk producer in Indonesia must be able to increase sales volume. Currently, PT XYZ has 9 sales distribution areas. This research aims to analyze distribution strategy of PT XYZ 1) Analyze the distribution performance of PT XYZ in each distribution area; 2) Analyze internal and external factor are influencing the sales of PT XYZ; 3) Formulated distribution strategy for increase sales in PT XYZ. The methods used at this study were portfolio analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT, and Quantitative Strategic Planning Matrix (QSPM). Based on portfolio analysis, regions were located in four quadrants (regional 1, III, IV, and VI) were selected for further analysis. The four regions were analyzed by external and internal matrix, SWOT matrix and QSPM analysis. Then the best strategy was chosen in each region, regional I is to increase distribution density, the strategy chosen in regional III is to create a system related to product stock in branches. While in regional IV, namely increasing the availability of products in branches and in regional VI is strategy to increase the focus of distribution in medical branch (reduce return).
Keywords: Powder Milk, Distribution, IFE, EFE, SWOT, QSPM |
| first_indexed | 2024-12-23T23:08:08Z |
| format | Article |
| id | doaj.art-69fea9ea3a9b4848af209806b9ec5e82 |
| institution | Directory Open Access Journal |
| issn | 2528-5149 2460-7819 |
| language | Indonesian |
| last_indexed | 2024-12-23T23:08:08Z |
| publishDate | 2021-09-01 |
| publisher | Bogor Agricultural University |
| record_format | Article |
| series | Jurnal Aplikasi Bisnis dan Manajemen |
| spelling | doaj.art-69fea9ea3a9b4848af209806b9ec5e822022-12-21T17:26:45ZindBogor Agricultural UniversityJurnal Aplikasi Bisnis dan Manajemen2528-51492460-78192021-09-017366566510.17358/jabm.7.3.66532955FORMULASI STRATEGI DISTRIBUSI PRODUK SUSU BUBUK DI PT XYZDwi Intan Widyastutie0Sahara1Kirbrandoko2School of Business, IPB UniversityDepartment of Economics, Faculty of Economics and Management, IPB UniversitySchool of Business, IPB UniversityMilk consumption in Indonesia is projected to increase by 4% annually. Responding to current conditions, PT XYZ as a powder milk producer in Indonesia must be able to increase sales volume. Currently, PT XYZ has 9 sales distribution areas. This research aims to analyze distribution strategy of PT XYZ 1) Analyze the distribution performance of PT XYZ in each distribution area; 2) Analyze internal and external factor are influencing the sales of PT XYZ; 3) Formulated distribution strategy for increase sales in PT XYZ. The methods used at this study were portfolio analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT, and Quantitative Strategic Planning Matrix (QSPM). Based on portfolio analysis, regions were located in four quadrants (regional 1, III, IV, and VI) were selected for further analysis. The four regions were analyzed by external and internal matrix, SWOT matrix and QSPM analysis. Then the best strategy was chosen in each region, regional I is to increase distribution density, the strategy chosen in regional III is to create a system related to product stock in branches. While in regional IV, namely increasing the availability of products in branches and in regional VI is strategy to increase the focus of distribution in medical branch (reduce return). Keywords: Powder Milk, Distribution, IFE, EFE, SWOT, QSPMhttps://journal.ipb.ac.id/index.php/jabm/article/view/32955 |
| spellingShingle | Dwi Intan Widyastutie Sahara Kirbrandoko FORMULASI STRATEGI DISTRIBUSI PRODUK SUSU BUBUK DI PT XYZ Jurnal Aplikasi Bisnis dan Manajemen |
| title | FORMULASI STRATEGI DISTRIBUSI PRODUK SUSU BUBUK DI PT XYZ |
| title_full | FORMULASI STRATEGI DISTRIBUSI PRODUK SUSU BUBUK DI PT XYZ |
| title_fullStr | FORMULASI STRATEGI DISTRIBUSI PRODUK SUSU BUBUK DI PT XYZ |
| title_full_unstemmed | FORMULASI STRATEGI DISTRIBUSI PRODUK SUSU BUBUK DI PT XYZ |
| title_short | FORMULASI STRATEGI DISTRIBUSI PRODUK SUSU BUBUK DI PT XYZ |
| title_sort | formulasi strategi distribusi produk susu bubuk di pt xyz |
| url | https://journal.ipb.ac.id/index.php/jabm/article/view/32955 |
| work_keys_str_mv | AT dwiintanwidyastutie formulasistrategidistribusiproduksusububukdiptxyz AT sahara formulasistrategidistribusiproduksusububukdiptxyz AT kirbrandoko formulasistrategidistribusiproduksusububukdiptxyz |